/*
Theme Name: Digital First KZ
Theme URI: https://example.com/digital-first-kz
Author: Baglan Uatayev — AIGP Kazakhstan
Author URI: https://example.com
Description: Landing-page theme for the "Digital First KZ" case portfolio — Marketing Academy 2026 (Tanflex Brand Jingle, Pharma E-Commerce, ERKEK Podcast). One-page presentation site with case sections, KPI tables and an animated attribution funnel.
Version: 1.0.0
Requires at least: 5.9
Tested up to: 6.7
Requires PHP: 7.4
License: GNU General Public License v2 or later
License URI: http://www.gnu.org/licenses/gpl-2.0.html
Text Domain: digital-first-kz
Tags: one-column, custom-colors, landing-page
*/

:root{
  --ink:#0D1B2A;
  --ink-soft:#33415C;
  --paper:#FFFFFF;
  --mist:#F1F4F8;
  --line:#DCE3EC;
  --amber:#E8930C;       /* Case 1 · music */
  --amber-soft:#FDF3E1;
  --coral:#D93A56;       /* Case 2 · commerce */
  --coral-soft:#FBE9EC;
  --green:#1F7A4D;       /* Case 3 · Lifta */
  --green-soft:#E7F3EC;
  --radius:14px;
  --shadow:0 10px 30px rgba(13,27,42,.08);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:'Inter',system-ui,sans-serif;color:var(--ink);background:var(--paper);line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
h1,h2,h3,.display{font-family:'Archivo',sans-serif;line-height:1.12;letter-spacing:-.015em}
img{max-width:100%}
a{color:inherit}
.wrap{max-width:1120px;margin:0 auto;padding:0 24px}
.num{font-variant-numeric:tabular-nums}

/* ---------- Nav ---------- */
.nav{position:sticky;top:0;z-index:50;background:rgba(13,27,42,.92);backdrop-filter:blur(10px);color:#fff}
.nav-inner{display:flex;align-items:center;justify-content:space-between;height:60px}
.nav-logo{font-family:'Archivo';font-weight:800;font-size:15px;letter-spacing:.06em;text-decoration:none;white-space:nowrap}
.nav-logo em{font-style:normal;color:#9FD6B8}
.nav-links{display:flex;gap:4px;list-style:none}
.nav-links a{text-decoration:none;font-size:13px;font-weight:600;padding:7px 12px;border-radius:8px;color:#C9D4E3;transition:.2s}
.nav-links a:hover,.nav-links a:focus-visible{color:#fff;background:rgba(255,255,255,.1)}
.nav-links a.c1:hover{color:#FFC46B}.nav-links a.c2:hover{color:#FF8FA2}.nav-links a.c3:hover{color:#8FD8B2}
@media(max-width:760px){.nav-links{display:none}}

/* ---------- Hero ---------- */
.hero{background:var(--ink);color:#fff;position:relative;overflow:hidden}
.hero::after{content:"";position:absolute;inset:0;background:
  radial-gradient(600px 300px at 85% 15%, rgba(232,147,12,.18), transparent 60%),
  radial-gradient(500px 300px at 15% 90%, rgba(31,122,77,.22), transparent 60%),
  radial-gradient(500px 260px at 60% 100%, rgba(217,58,86,.14), transparent 60%);
  pointer-events:none}
.hero .wrap{position:relative;z-index:1;padding-top:84px;padding-bottom:72px}
.eyebrow{display:inline-block;font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;padding:6px 12px;border:1px solid rgba(255,255,255,.25);border-radius:100px;margin-bottom:24px;color:#C9D4E3}
.hero h1{font-size:clamp(40px,7vw,76px);font-weight:900;text-transform:uppercase;margin-bottom:8px}
.hero h1 .line2{display:block;color:transparent;-webkit-text-stroke:1.5px rgba(255,255,255,.55)}
.hero p.lede{font-size:clamp(16px,2vw,20px);color:#B9C6D9;max-width:640px;margin:20px 0 36px}
.case-chips{display:flex;flex-wrap:wrap;gap:10px;margin-bottom:44px}
.chip{display:inline-flex;align-items:center;gap:8px;font-size:13px;font-weight:600;padding:9px 16px;border-radius:100px;text-decoration:none;transition:.2s;border:1px solid transparent}
.chip .dot{width:8px;height:8px;border-radius:50%}
.chip.c1{background:rgba(232,147,12,.15);border-color:rgba(232,147,12,.4);color:#FFC46B}.chip.c1 .dot{background:var(--amber)}
.chip.c2{background:rgba(217,58,86,.15);border-color:rgba(217,58,86,.4);color:#FF9CAD}.chip.c2 .dot{background:var(--coral)}
.chip.c3{background:rgba(31,122,77,.18);border-color:rgba(31,122,77,.5);color:#8FD8B2}.chip.c3 .dot{background:#2FA36B}
.chip:hover{transform:translateY(-2px)}
.hero-stats{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:rgba(255,255,255,.12);border:1px solid rgba(255,255,255,.12);border-radius:var(--radius);overflow:hidden}
.hero-stats>div{background:rgba(13,27,42,.6);padding:22px 20px}
.hero-stats b{display:block;font-family:'Archivo';font-size:clamp(24px,3vw,34px);font-weight:800}
.hero-stats span{font-size:12.5px;color:#9AAAC0}
@media(max-width:760px){.hero-stats{grid-template-columns:repeat(2,1fr)}}

/* ---------- Sections ---------- */
section{padding:76px 0}
.sec-head{max-width:720px;margin-bottom:44px}
.kicker{display:inline-flex;align-items:center;gap:10px;font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;margin-bottom:14px}
.kicker::before{content:"";width:26px;height:3px;border-radius:2px;background:currentColor}
h2{font-size:clamp(26px,4vw,40px);font-weight:800;margin-bottom:12px}
.sec-head p{color:var(--ink-soft);font-size:16.5px}

/* stat cards */
.stat-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:16px}
.stat{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:26px 24px;box-shadow:var(--shadow)}
.stat b{display:block;font-family:'Archivo';font-size:34px;font-weight:800;margin-bottom:4px}
.stat .lbl{font-weight:600;font-size:14px}
.stat .sub{font-size:13px;color:var(--ink-soft);margin-top:4px}
.stat.acc1 b{color:var(--amber)} .stat.acc2 b{color:var(--coral)} .stat.acc3 b{color:var(--green)}

/* city bars */
.bars{margin-top:36px;background:var(--mist);border-radius:var(--radius);padding:28px}
.bars h3{font-size:16px;margin-bottom:18px}
.bar-row{display:grid;grid-template-columns:150px 1fr 70px;align-items:center;gap:14px;margin-bottom:10px;font-size:14px}
.bar-row .track{background:#fff;border-radius:100px;height:14px;overflow:hidden;border:1px solid var(--line)}
.bar-row .fill{height:100%;border-radius:100px;background:linear-gradient(90deg,#33415C,#0D1B2A);width:0;transition:width 1.1s cubic-bezier(.2,.7,.2,1)}
.bar-row b{text-align:right}
@media(max-width:560px){.bar-row{grid-template-columns:100px 1fr 60px;font-size:13px}}

/* case shell */
.case{border-top:1px solid var(--line)}
.case .tag{display:inline-block;font-family:'Archivo';font-weight:800;font-size:13px;letter-spacing:.1em;padding:6px 14px;border-radius:8px;margin-bottom:16px;color:#fff}
#case1 .tag{background:var(--amber)} #case2 .tag{background:var(--coral)} #case3 .tag{background:var(--green)}
#case1 .kicker{color:var(--amber)} #case2 .kicker{color:var(--coral)} #case3 .kicker{color:var(--green)}
.two-col{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin:36px 0}
@media(max-width:820px){.two-col{grid-template-columns:1fr}}
.panel{border-radius:var(--radius);padding:28px;border:1px solid var(--line)}
.panel h3{font-size:17px;margin-bottom:10px}
.panel p, .panel li{font-size:14.5px;color:var(--ink-soft)}
.panel ul{padding-left:18px;display:grid;gap:8px}
.panel.tint1{background:var(--amber-soft);border-color:#F3DDB4}
.panel.tint2{background:var(--coral-soft);border-color:#F2C7CF}
.panel.tint3{background:var(--green-soft);border-color:#C4E2D1}
.quote{font-size:17px;font-weight:600;font-style:italic;border-left:4px solid var(--ink);padding-left:16px;margin:8px 0;color:var(--ink)}

/* steps */
.steps{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:16px;margin:36px 0}
.step{border:1px solid var(--line);border-radius:var(--radius);padding:24px;background:#fff;box-shadow:var(--shadow)}
.step .n{font-family:'Archivo';font-weight:800;font-size:13px;display:inline-block;padding:4px 10px;border-radius:6px;margin-bottom:12px}
#case1 .step .n{background:var(--amber-soft);color:var(--amber)}
#case2 .step .n{background:var(--coral-soft);color:var(--coral)}
#case3 .step .n{background:var(--green-soft);color:var(--green)}
.step h4{font-size:15.5px;margin-bottom:6px}
.step p{font-size:13.5px;color:var(--ink-soft)}

/* video cards */
.vids{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:14px;margin:28px 0}
.vid{border:1px solid var(--line);border-radius:var(--radius);padding:20px;background:var(--mist)}
.vid .plat{font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-soft)}
.vid b{display:block;font-family:'Archivo';font-size:26px;margin:6px 0 2px}
.vid span{font-size:13px;color:var(--ink-soft)}

/* results band */
.band{border-radius:var(--radius);padding:36px;color:#fff;margin:40px 0}
#case1 .band{background:linear-gradient(120deg,#B36F04,var(--amber))}
#case2 .band{background:linear-gradient(120deg,#A31F38,var(--coral))}
#case3 .band{background:linear-gradient(120deg,#14563635,transparent),linear-gradient(120deg,#0F5031,var(--green))}
.band h3{font-size:20px;margin-bottom:22px}
.band-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(170px,1fr));gap:22px}
.band-grid b{display:block;font-family:'Archivo';font-size:34px;font-weight:800}
.band-grid span{font-size:13px;opacity:.85}

/* platform table */
.tbl-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);margin:32px 0}
table{width:100%;border-collapse:collapse;font-size:14px;min-width:640px}
th{background:var(--ink);color:#fff;text-align:left;padding:13px 16px;font-family:'Archivo';font-weight:700;font-size:12.5px;letter-spacing:.05em;text-transform:uppercase}
td{padding:13px 16px;border-top:1px solid var(--line)}
tbody tr:nth-child(even){background:var(--mist)}
td b{font-family:'Archivo'}
.ok{color:var(--green);font-weight:700}
.hot{color:var(--coral);font-weight:700}

/* funnel */
.funnel{margin:40px 0;display:grid;gap:8px}
.f-row{display:grid;grid-template-columns:190px 1fr 90px;align-items:center;gap:14px;font-size:14px}
.f-row .track{height:30px;border-radius:8px;background:var(--mist);overflow:hidden}
.f-row .fill{height:100%;border-radius:8px;background:linear-gradient(90deg,#2FA36B,var(--green));width:0;transition:width 1.2s cubic-bezier(.2,.7,.2,1)}
.f-row b{text-align:right}
.f-row .lbl small{display:block;color:var(--ink-soft);font-size:12px;font-weight:400}
@media(max-width:600px){.f-row{grid-template-columns:120px 1fr 74px;font-size:12.5px}}

/* episodes */
.eps{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:16px;margin:32px 0}
.ep{border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;background:#fff;box-shadow:var(--shadow)}
.ep .top{background:var(--ink);color:#fff;padding:18px 20px}
.ep .top .n{font-size:11px;font-weight:700;letter-spacing:.12em;color:#8FD8B2}
.ep .top h4{font-size:16px;margin-top:6px;line-height:1.35}
.ep .body{padding:18px 20px;font-size:13.5px;color:var(--ink-soft)}
.ep .body b{color:var(--ink)}
.ep .meta{display:flex;gap:14px;margin-top:10px;font-size:13px}
.ep .meta span b{font-family:'Archivo';font-size:17px;color:var(--green);display:block}

/* scorecard */
.score td:last-child{font-weight:700;color:var(--green)}

/* consult topics */
.topics{display:grid;gap:10px;margin:28px 0}
.t-row{display:grid;grid-template-columns:1fr 60px;align-items:center;gap:12px;font-size:14px}
.t-row .track{grid-column:1/-1;height:10px;border-radius:100px;background:var(--mist);overflow:hidden}
.t-row .fill{height:100%;border-radius:100px;background:var(--green);width:0;transition:width 1s ease}

/* summary */
#summary{background:var(--ink);color:#fff}
#summary h2, #summary .kicker{color:#fff}
.principles{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:16px;margin-top:36px}
.pr{border:1px solid rgba(255,255,255,.15);border-radius:var(--radius);padding:26px;background:rgba(255,255,255,.04)}
.pr h4{font-size:16px;margin-bottom:8px}
.pr p{font-size:13.5px;color:#B9C6D9}
.total-band{margin-top:44px;display:grid;grid-template-columns:repeat(auto-fit,minmax(180px,1fr));gap:1px;background:rgba(255,255,255,.14);border:1px solid rgba(255,255,255,.14);border-radius:var(--radius);overflow:hidden}
.total-band>div{background:rgba(255,255,255,.03);padding:24px}
.total-band b{display:block;font-family:'Archivo';font-size:30px}
.total-band span{font-size:12.5px;color:#9AAAC0}
.tb1 b{color:#FFC46B}.tb2 b{color:#FF9CAD}.tb3 b{color:#8FD8B2}.tb4 b{color:#fff}

/* team & footer */
.team{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:16px;margin-top:36px}
.member{border:1px solid var(--line);border-radius:var(--radius);padding:26px;background:#fff;box-shadow:var(--shadow)}
.member .avatar{width:52px;height:52px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-family:'Archivo';font-weight:800;color:#fff;font-size:17px;margin-bottom:14px}
.member h4{font-size:16px}
.member .role{font-size:13px;color:var(--ink-soft);margin:2px 0 8px;font-weight:600}
.member p{font-size:13px;color:var(--ink-soft)}
footer{background:#080F1A;color:#8FA0B8;padding:44px 0;font-size:13.5px}
.foot-inner{display:flex;flex-wrap:wrap;justify-content:space-between;gap:20px}
footer a{color:#C9D4E3;text-decoration:none;font-weight:600}
footer a:hover{color:#fff}
.links-row{display:flex;flex-wrap:wrap;gap:16px}

/* media */
.artist{display:grid;grid-template-columns:280px 1fr;gap:28px;align-items:center;border:1px solid var(--line);border-radius:var(--radius);padding:28px;background:#fff;box-shadow:var(--shadow);margin:36px 0}
.artist img{width:100%;border-radius:12px;aspect-ratio:1/1;object-fit:cover}
.artist h3{font-size:22px;margin-bottom:4px}
.artist .handle{font-weight:700;color:var(--amber);font-size:14px;margin-bottom:12px;display:inline-block;text-decoration:none}
.artist p{font-size:14.5px;color:var(--ink-soft)}
.artist .facts{display:flex;flex-wrap:wrap;gap:22px;margin-top:16px}
.artist .facts b{display:block;font-family:'Archivo';font-size:24px;color:var(--ink)}
.artist .facts span{font-size:12.5px;color:var(--ink-soft)}
@media(max-width:700px){.artist{grid-template-columns:1fr}.artist img{max-width:260px}}
.video-row{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:18px;margin:32px 0}
.video-card{border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;background:#0D1B2A;box-shadow:var(--shadow)}
.video-card video{display:block;width:100%;aspect-ratio:9/16;object-fit:cover;background:#000}
.video-card .cap{padding:14px 16px;color:#fff}
.video-card .cap b{font-family:'Archivo';font-size:14.5px;display:block}
.video-card .cap span{font-size:12.5px;color:#9AAAC0}
.video-card .cap a{color:#8FD8B2;font-size:12.5px;font-weight:600;text-decoration:none}
.video-card .cap a:hover{text-decoration:underline}
.vid img{width:100%;border-radius:10px;aspect-ratio:9/8;object-fit:cover;object-position:top;margin-bottom:12px;border:1px solid var(--line)}
.wide-shot{margin:32px 0;border-radius:var(--radius);overflow:hidden;border:1px solid var(--line);box-shadow:var(--shadow)}
.wide-shot img{display:block;width:100%}
.wide-shot .cap{padding:12px 18px;font-size:13px;color:var(--ink-soft);background:#fff}
.shots{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:16px;margin:28px 0}
.shot{border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;background:#fff;box-shadow:var(--shadow)}
.shot img{display:block;width:100%}
.shot .cap{padding:12px 16px;font-size:13px;color:var(--ink-soft)}
.shot .cap b{color:var(--ink);display:block;font-size:13.5px}
.phones{display:grid;grid-template-columns:repeat(auto-fit,minmax(180px,1fr));gap:16px;margin:28px 0}
.phone{text-align:center}
.phone img{width:100%;max-width:230px;border-radius:18px;border:1px solid var(--line);box-shadow:var(--shadow)}
.phone .cap{font-size:13px;margin-top:10px;color:var(--ink-soft)}
.phone .cap b{display:block;color:var(--ink)}
.ep .thumb{display:block;width:100%;aspect-ratio:16/9;object-fit:cover}
.expert-face{width:64px;height:64px;border-radius:50%;object-fit:cover;border:2px solid var(--green-soft)}
.experts{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:14px;margin-top:14px}
.expert{display:flex;gap:14px;align-items:center}
.expert div b{display:block;font-size:14px}
.expert div span{font-size:12.5px;color:var(--ink-soft)}
.member .photo{width:100%;aspect-ratio:1/1;object-fit:cover;object-position:top;border-radius:12px;margin-bottom:16px}
.ig-banner{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:18px;margin:32px 0;padding:26px 30px;border-radius:var(--radius);background:linear-gradient(120deg,#0F5031,var(--green));color:#fff;box-shadow:var(--shadow)}
.ig-banner .txt b{font-family:'Archivo';font-size:19px;display:block;margin-bottom:4px}
.ig-banner .txt span{font-size:14px;opacity:.9}
.ig-banner .big{font-family:'Archivo';font-weight:800;font-size:clamp(30px,4vw,42px);white-space:nowrap}
.ig-banner a.btn{display:inline-block;background:#fff;color:var(--green);font-weight:700;font-size:14px;padding:11px 20px;border-radius:100px;text-decoration:none;transition:.2s}
.ig-banner a.btn:hover{transform:translateY(-2px)}
.member .mail{display:inline-block;margin-top:8px;font-size:13px;font-weight:600;color:var(--green);text-decoration:none}
.member .mail:hover{text-decoration:underline}
.lang-tabs{display:flex;gap:6px;padding:10px 10px 0;background:#0D1B2A}
.lt{flex:1;font-family:'Inter';font-size:12px;font-weight:700;padding:7px 10px;border-radius:8px;border:1px solid rgba(255,255,255,.2);background:transparent;color:#9AAAC0;cursor:pointer;transition:.2s}
.lt:hover{color:#fff}
.lt.active{background:#fff;color:#0D1B2A;border-color:#fff}

/* reveal */
.reveal{opacity:0;transform:translateY(22px);transition:opacity .6s ease,transform .6s ease}
.reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion: reduce){
  html{scroll-behavior:auto}
  .reveal{opacity:1;transform:none;transition:none}
  .fill{transition:none !important}
}
:focus-visible{outline:3px solid #2FA36B;outline-offset:2px}